Sell the experience,
not just the boat.

MyBoatBuild is a build-tracking app made for custom boat builders. It gives each shop one branded app to share photo and video updates, milestones, documents, and change orders with their customers throughout the months-long build.

The builder posts progress updates, marks milestones complete, and uploads documents from their phone. The customer follows along in the builder’s branded app, sees every update in real time, and approves change orders — no more scattered texts, emails, and photo threads.

Yes — and the skeptics tend to open it the most. A custom boat is one of the largest purchases most people will ever make, and the months between deposit and delivery are the stretch where they have the least control and the least information. Visibility is what turns that stretch from anxious waiting into the thing they tell their friends about. Builders often worry that showing more invites more questions. In practice it’s the reverse, because most of those questions were only ever asking what’s happening.

They’re already using several: for banking, for tracking packages, for their truck. The question isn’t whether they’ll learn another one, it’s whether the place they go for news about their boat is your app or a text thread they have to scroll back through. Customers sign in with Apple or Google, so there’s no new password to forget — and most of the time they don’t open the app at all. They tap a notification and see the photo you just posted.

Plans are priced on how many builds you have running at once, per brand: $75 a month for 2 active builds (Boatwright), $200 for 8 (Boutique), $400 for 20 (Signature), and $700 for 50 (Flagship). Each is billed annually on a 12-month minimum term — $900, $2,400, $4,800, and $8,400 respectively. Multi-brand groups with unlimited active builds start at $1,500 a month. Customer invitations are always unlimited, and there is no per-boat fee.

A build takes up a slot from the moment you invite its first customer until you mark it delivered. Spec hulls you have not invited a customer to are free, and so are cancelled builds and deals that fall through. Delivering a boat frees its slot for the next one, so there is no limit on how many boats you build in a year — only on how many run at the same time.

Each brand gets its own app: its own logo, colors, milestone templates, and customer list, all under one login you switch between inside the app. Your largest brand pays full price and every brand after that is half off, at whatever plan that brand needs. Build capacity stays per brand, so a busy brand and a quiet one never compete for the same slots. Past a handful of brands, the Group plan is usually the better deal.

Yes. MyBoatBuild is white-label — your logo and brand colors appear throughout the app your customers use, so the experience looks like it came from your shop, not a third party.

No. Customers join free through an invite from their builder. They simply download the app, accept the invite, and start following their build.

Yes — MyBoatBuild runs on both iOS and Android, for builders and their customers alike.

Photo and video updates, build milestones with target dates, documents like contracts and specs, and change orders your customer can review and approve right in the app.

Custom and semi-custom boat builders running multi-month builds who want to keep customers informed and confident without the constant phone calls, texts, and “any update?” emails.

Customers and viewers can delete their own account in the app — the More tab, then My Profile, then Delete account. It takes effect immediately. Builder and staff accounts are set up by an administrator rather than self-serve, so those are deleted by emailing [email protected] from the account address. Full details, including exactly what data is removed, are on the account deletion page at myboatbuild.com/delete-account.

Account deletion details →